How Would Digital Marketing Help Your Business? Marketing is putting the right product in front of the right audience with the right message.This simple philosophy has helped me generate more than $10 million in revenue for the companies I’ve built and worked with.
To get marketing that works, it usually works across all platforms. So even if it’s traditional or digital marketing, whatever the case may be, these strategies remain relevant.
The reason I know these tactics work is because I use them for my own businesses. If you haven’t seen my Youtube videos about how I grew one of my companies to 200k in a year using these strategies, go check that out! Effective digital marketing can Increase customer acquisitions, conversions, higher lead generation, etc., adding to the growth of your business.
Top 5 Strategies for Your Business
1. Always use video - Using video conveys your message in a shorter amount of time and it allows you to capture the audience’s attention better. A video is easier to consume than a picture with text, so you’re more likely to convert in your ads when using videos. The videos should be relatively high quality, well put together, with a clear message. Companies like the Harmon Brothers are really good at creating video ads that have generated hundreds of millions in revenue. They incorporate humor and various psychological biases that get people to want to buy their products.
2. Authority - Authority can come in many forms like a celebrity endorsement, influencer endorsement, publication, etc. The reason you want to do this is to build trust with your audience. If you’re new to an industry, people may be skeptical of whether to do business with you or not. But if you’re working with a well known Youtuber or influencer, then that adds credibility to your brand and builds authority.
3. User Generated Content - Consumers are more likely to engage when your content involves work they or their peers produced. If your product is actually helping people and you’re getting good feedback, see if you can get them to record a video or send you a message.When you use this type of content, it means less work for you since you’re no longer making anything. They’re producing the content and advertising it for you. This also builds more trust between you and your audience because they see real people benefiting from it which leads them to buy or sign up.
4. Sales and Discounts - These are really easy to do since they always usually boost sales or revenue, but they’re time limited. Customers like to feel like they’re getting a deal, it makes them feel special so regardless of the reason, a sale is likely to result in increased conversions.
5. Offer Something For Free - Free value will almost always get someone to come back and buy. Subscription based services offer free trials, banks offer free money when creating accounts, I even offer a free e-book for people to learn about what I do.Free shipping, info product, a personal call etc., offer something to establish a relationship with your audience
Going into 2020, keep in mind that a lot of companies are transitioning from traditional marketing to digital marketing because it gives better results. The space is going to get a lot more competitive so you’ve got to implement the methods that have been proven to maximize your opportunity.
