If you read my last blog post, you now have a better idea of why you need a personal brand to be more successful. It’s the foundation of establishing yourself in an industry to stand out among the competition.
A key part in growing your brand is being visible to your audience. Your visibility depends on how actively you release content through your personal brand how much you engage with people.
I hear a lot of people say they’re not working on their brand because they don’t have time or money for nice equipment. This is an EXCUSE.
Don’t know where to start? Look around you.
When I started making content for my personal brand, I just used my phone to record what I was doing. I didn’t have money to hire a film crew or buy a camera, but I was still able to produce content that got people interested in my brand.
Even now, a lot of my content comes from things going on in my day-to-day life. Sometimes I’ll just go to the beach to longboard and make videos from that.
I think people can get caught up trying to recreate what’s trending and forget that there’s opportunity for content all around you.
Gary Vee brought up the idea of “documenting” your content rather than “creating” it. As your brand grows, you’re going to have less time to stop what you’re doing to plan out and record a video or outline a blog post.
If you have access to my content, you probably have a smart phone with a camera that you can use to film or take pictures. And if not, then check out this post to learn about ways that you can start making more money to get the equipment you need.
There’s online platforms that can help you pump out content like Canva, where you can use a variety of graphic design features for web and print designs. There’s Clipchamp, a website that allows you to create videos and export them for free. You can use resources like these to make higher quality content and get more people interested in your brand.
Bill Gates is famously quoted saying: “Content is king.”
It’s not about the resources you have, it’s about being resourceful and thinking of ways to separate yourself from others with similar brands. Building a brand that stands the test of time depends on how you can relate and provide value to your audience.
You want to put the right content in front of the right people with the right message. Doing this means you know what kind of content performs best on each platform that you’re using (Facebook, Instagram, Youtube, etc.)
Your brand is an authentic reflection of yourself so focus on documenting your lifestyle and doing what you enjoy.
"If you want to be rewarded, you have to be irreplaceable.
If you want to be irreplaceable, you have to be unique.
If you want to be unique, you have to be authentic.
If you want to be authentic, stop listening to everyone and everything else.
It’s drowning “you” out." - Naval Ravikant
There’s an incredible opportunity right now to blow up your brand using social media but it will pass. Take advantage of it while you can.
